Post by digiman on Sept 7, 2012 6:33:01 GMT -5
Websites have become the go-to medium for casual information gathering. Google, Wikipedia, Technorati, and other massive information harvesters offer the world near infinite information at near-instant speeds. When people hear about a company, they type in the URL. Because of this, providing as much information about the business and its offerings is a critical ingredient in successful websites and marketing in general—when content is available, people will consume it.
Few sections benefit more from building content than the products or services. Not only does it inform the audience, which is very likely the customer base, but it presents an ideal marketing platform and selling opportunity. If people are already on your site, why not push them into action?
The Products and Services pages should be built with a selling path in mind. A selling path is an easily followed, short series of actions that leads people to initiate the sales process. Ideally, this should be three tangible steps: www.digital-web.com/articles/web_design_for_business_websites/
Few sections benefit more from building content than the products or services. Not only does it inform the audience, which is very likely the customer base, but it presents an ideal marketing platform and selling opportunity. If people are already on your site, why not push them into action?
The Products and Services pages should be built with a selling path in mind. A selling path is an easily followed, short series of actions that leads people to initiate the sales process. Ideally, this should be three tangible steps: www.digital-web.com/articles/web_design_for_business_websites/